Samuel Philip Burns was a colorful, funny man with a similar past. A native of New Haven, Conn and Yale University graduate, he worked as a reporter, a circulation manager, and a member of the Ringling Bros. Circus in a bareback riding troupe and as a clown. He was injured over in Europe during a stunt in which he was shot from cannon and returned to the U.S. working for the Charles Broadway Rouse NY Department Store. After working as a manufacturer representative and then owning his own wholesale business in Michigan, he moved his family to Tulsa. Together with his son Phil and another partner, they opened Noah’s Ark at 116 E. 1st Street in 1932. The other partner left the business after 6 months. The store was an early day pawn shop of sorts. They bought, sold and traded for cash. click on photos to enlarge
In the photo above is founder Samuel Burns and his son Phil in the early days. I love the signage. In the mid-1930’s Tribune Editor Jenkin Lloyd Jones wrote “The Rambler” column for the paper and once reported, “One of the worst commercialized puns in town is found in the slogan of Noah’s Ark, local secondhand store: $ee Noah and $ave Doah.”
The elder Burns clipped the article, mounted it on a larger piece of paper with a comment of his own below: “The Rambler sells newspapers. Noah sells everything.”
And that was probably very true. Here is a photo of Sam Burns’ wife inside the store.
Taken in the late 1930's or early 1940's; an awning has been added:
The DeVille Hotel was next door but after the war, in the early 1940’s, Burns bought the entire building, closed the hotel and expanded.
The Elder Burns passed away in 1955. Phil and his wife Jane ran the business themselves.
In a newspaper article from 1966, Phil is quoted as saying, “When we opened (Noah’s Ark) here we couldn't even afford to have the lights turned on. We used candles at night, then finally could afford to buy a (gas) lantern.” The store operated “on a shoe string- or actually two shoe strings” but people really were satisfied with a lot less in those days. And the two Burns fellows were sign-crazy, to be sure. Signs were everywhere, inside and out. “If you think its junk, just price it.” Another sign hanging over a wallboard full of hats proclaimed, “A lid for every nut” There were antiques, wall clocks, carved figurines, mounted elk heads, swords, old bayonet’s, rifles and….well, you get the picture. One reason for the store’s success was the good humor that marked their sales approach.
“If you like it, it’s ‘antique’. If you don’t, it’s junk!”
“Noah’s Ark believes in square dealing.
If you wish to be cheated, trade in Europe.
I have lived a thousand ages, and I know human nature.
I buy everything but stocks and bonds.
I have never seen the fan dance yet.
This hole in the wall is my business.
You are welcome to browse around,
but don’t ask me a million questions. Noah”
Phil was good friends with many, many people, including August Lee, manager of nearby Harrington's, shown standing in the store:
The unique business was forced into moving when the Tulsa Urban Renewal Authority acquired its First Street property. Burns relocated the store to 516 S. Detroit.
The name was the same at the new place, but the store had lost that happy jumble known at the first site. Items for sale in the 1970’s were socks, inexpensive cutlery, paper goods and an emphasis on costume jewelry. In 1974 the store closed for good.
Next up: Memories of growing up on First Street from Phil’s son.